Hagen 20/20

Hagen 20/20 created an innovative marketing collaborative consisting of 8 leading technology social enterprises to designed to efficiently extend the reach, brand exposure, and business development opportunities beyond each organization’s individual budget. Participants included NTEN, Groundspring.org, VolunteerMatch, NPower, Network for Good, InnoNet, TechSoup, and idealist.org.

Hagen 20/20 developed joint collateral and an exhibition presence and represented the group at 22 nonprofit conferences nationally. Hagen 20/20 identified and developed over 1000 new leads and, more importantly, over 100 distribution channel opportunities that represented hundreds of thousands on nonprofits. Hagen 20/20 also developed joint news releases that went out through many of these new channels.

Hagen 20/20 developed and implemented this program from inception, performing the needs analysis, developing the program, managing the design of TechFolio collateral and a booth, and acting as the de-facto program director under the guidance of an advisory board comprised of the executive director or marketing lead of each of the partner organizations.