Hagen 20/20

Business Strategy & Planning
Could you use an extra brain to help assess a new market, develop a business plan, re-think your marketing and communications strategy, or improve stakeholder engagement? We help you define requirements, analyze processes, understand adoption issues, and build ROI expectations. Hagen 20/20 will make sure that you’ve thought through everything on the front end and avoid painful and costly ah-ha’s down the road. Clients have used Hagen 20/20 to:

• Write business plans
• Develop online marketing and communications plans
• Assess the potential for new products/services/programs
• Develop implementation plans for new products/services/programs
• Improve stakeholder engagement (CRM)
• Re-design and launch web sites
• Assess the customer/constituent “brand experience”
• Understand the impact of emerging technologies on the organization

Technology Strategy & Selection
Use Hagen 20/20 to help assess the wide array of technology vendors, develop technical requirements, manage RFP (Request For Proposals) processes, and negotiate with technology providers. Hagen 20/20 takes into account an organization’s budget and staffing to find the most appropriate technology that provides room for growth. Clients have used Hagen 20/20 to:

• Develop a strategic technology plan
• Identify and pick the right technology vendor(s)
• Develop a CRM strategy (customer/constituent relationship management)
• Select knowledge sharing tools
• Research and write papers on emerging technology topics
• Advise on technology product feature sets

Outsourced Program/Project Management
Need a seasoned professional to jumpstart online or offline initiatives, but don’t want to hire a full-time staff? Use Hagen 20/20 manage online projects and programs, from running a community of practice to managing an online outreach campaign to implementing a web site overhaul. Clients have used Hagen 20/20 to:

• Grow online marketing and outreach efforts (e.g. Google Adwords, social networking)
• Develop and run new programs
• Manage knowledge sharing “Communities Of Practice”
• Project manage technology implementations
• Program manage collaborations and partnerships

Training, Coaching & Change Management
As part of every engagement, Hagen 20/20 helps staff and executives maximize their investment in new initiatives through training, one-on-one coaching, and change management services. Hagen 20/20 identifies appropriate staff training, performance incentives, and cultural issues to ensure that organizational issues don’t short-circuit strategic decisions.